Keyword research is one of the most important aspects of any SEO campaign. The more detailed and comprehensive this process is, the more targeted and efficient the planned SEO measures become. It is possible to research search terms and search behaviour patterns on a specific subject. Since the trend in search engines is increasingly focused on ‘universal search’ and ‘rich snippets’, users should gather as much information as possible beyond the mere keyword and keyword phrases/combinations.
For this reason, the keyword research feature in SEO DIVER provides a link to attributes from the Google search in addition to a list of relevant keywords and phrases on a specific search term as well as their estimated search volume per month. This makes it possible to identify keywords with certain attributes like locality, news, shopping, etc.
In addition to traditional keyword research and the analysis of the seasonal fluctuation of a keyword, this tool provides users with the option of qualifying existing keywords, since additional keyword attributes and properties are shown.
For example, if the optimisation is based on a keyword combination for which a video and image onebox is inserted as a universal search element in addition to the Internet search results, we recommend positioning the website in these special search services in a similar way, as the click and search behaviour for these two elements can have a very strong influence in favour of the image elements.
In addition to the attributes of the universal search (including local searches, video searches, image searches, blog searches, real-time searches, news searches, shopping searches), this keyword tool also provides detailed information on whether particular fluctuations in the search volume can be identified over the year (buzzing keywords), also whether a keyword triggered a legal violation causing some results to be censored. Information is also displayed on the average click price in the case of some selected commercial search terms. If the search term is a navigational search, this is indicated separately. Navigational searches (company/website name) are usually unsuitable for the optimisation as the click rate for the first existing result is often well above average.
If sufficient data is available, a seasonal trajectory of search queries (exact matches only) is composed and summarised into a chart for the researched keywords. In total, up to five keywords can be directly compared.
In the case of several keywords or phrases, the output of the keyword list is sorted in columns according to traffic/search volume per month. You will find a short legend on the possible attributes and properties in the table header. The middle column indicates the estimated search volume per month in the leading search engine (based on market share) of the selected country. As part of this process, the output of the search volume is always the highest monthly value over the entire period shown.
The right column contains the individual attributes of the keywords. If you click one of the grey attributes, the list is reduced to show only this selection. If the user then clicks a second attribute, the selection is reduced further. Clicking the active, highlighted attribute triggers the filter off again and brings the user back to the original display. Clicking the keyword itself starts a new search of the particular keyword/phrase in question.
Users can choose between the following filter options for the display of the keyword list:
The tool enables an extended data export. Clicking the export button on the right above the keyword table creates a corresponding keyword report in the download area (under top navigation element “MySEODIVER”). This report enables a much larger selection to be exported than the output on the keyword research tool results webpage, which is restricted to 100 data sets. The keywords are exported in CSV format including all attributes and keyword properties. Depending on the available download credits, users can download up to 12,000 keyword data sets every month.
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