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Search Engine Perception

Search Engine PerceptionSearch Engine Perception in SEO DIVER analyses the impressions of one or more (competitor) domains within the organic search over the course of the last few months. This is an aggregated value based on a panel of real users that, in contrast to the Search Engine Reach, is not dependent on ranking positions or Universal Search modules; rather, it takes customised adjustments and local and regional differences in the search results into account.

 

The resulting curve on the graph indicates how often the domain appeared in the organic search results. The fact that the rankings are not taken into account means that this curve may look very different from the Search Engine Reach curve. In total, up to eight domains can be directly compared.

 

Application examples, Search Engine Perception vs. Search Engine Reach:

Example A:

Generally, the curves for Search Engine Reach and Search Engine Perception are quite similar. For the reasons mentioned above, the values on the y-axis can differ somewhat, but the progression is nearly identical otherwise.



Summary: No particular conclusions can be drawn by comparing both curves.

Example B:

When the Search Engine Reach curve rises and the Search Engine Perception curve sinks,
it can mean that while you may appear in search results less frequently (Search Engine Perception), your displayed rankings are constantly improving. The probability that you are receiving more visitors despite less frequent impressions is increasing.

Example C:

If the Search Engine Reach curve sinks while the Search Engine Perception curve rises,
it can mean that while your keywords are reaching increasingly worse positions in the rankings that are actually being searched for, the number of rankings (or the frequency at which the keywords are being searched for) is increasing.

 

 

Example data

  • ‘www.myspace.com’ analyses the Search Engine Perception of the subdomain www.myspace.com
  • ‘yahoo.com’ analyses the Search Engine Perception of all subdomains under *.yahoo.com
  • ‘shopping.com, pricegrabber.com’ depicts the combined Search Engine Perception for all subdomains of *.shopping.com and *.pricegrabber.com in a graph. This graph could then be compared with ‘nextag.com , bizrate.com’ (Search Engine Perception of several domains/networks).

 

 

Results output (in the case of a direct subdomain result)

 

Search Engine Perception – Chart:

Search Engine Perception Chart

The main chart displays the time progression of Search Engine Perception over the last few months.

 

 

Clicking the diving icon Search Engine Reach in the upper right-hand corner switches the chart view to the Search Engine Reach.

 

Clicking the graph icon Static Visibility in the upper right-hand corner switches the chart view to the Static Visibility curve.

 

Top SEO Keywords:

Top SEO KeywordsThis keyword list displays the search terms that were identified by SEO DIVER and that are suitable for optimising and monitoring (in relation to the website’s existing rankings and the search volume of the keyword). Clicking the ‘+’ symbol on the left beside each of the keywords displays the URL and title tag that is best suited for search optimisation in Google. Keywords are sorted according to their relevance in relation to the website in question. The process of calculating the selection is fully automated and there is no guarantee that it is complete.

 

Top Shakers:

Top ShakersThis keyword list displays the search terms that were identified by SEO DIVER and that are suitable for optimising and monitoring (in relation to the website’s existing rankings and the search volume of the keyword). Clicking the ‘+’ symbol on the left beside each of the keywords displays the URL and title tag that is best suited for search optimisation in Google. Keywords are sorted according to their relevance in relation to the website in question. The process of calculating the selection is fully automated and there is no guarantee that it is complete.

Explanation of terms:

 

new: Are keywords that we regularly monitor and that have the potential to enter the Google Index Top 50 (or Top 10) compared to the previous week.

Out: Are terms that have slipped out of the Google Top 50 compared to the previous week.

+n / -n: Reflects a given keyword’s change in positions compared to the previous week.

 

 

Domain Details:

Domain DetailsThe domain details provide a quick overview of a domain’s key SEO figures. In addition to the average values for Search Engine Reach, Search Engine Perception and Static Visibility, you can also find homepage’s Google PageRank, the number of indexed pages and the average traffic that the website receives (on a scale from 1 to 10) here. The actual server location, the web host, the IP address and the domain’s age are also factors that are often of interest. In terms of social media data, we show the website’s mentions/links on Twitter and the homepage’s Facebook likes. A list of the subdomains relevant to this website rounds off the domain details.

 

Backlink Details:

Backlink DetailsThe ‘Backlink Details’ provide some statistics that can indicate at a glance whether the backlink profile is healthy or perhaps a bit peaky. If these data are unavailable at some point, a look at the LinkCheck tool might be helpful (it can be found as a shortcut above the heading of the ‘Backlink Details’ box).
Follow backlinks were exclusively used to determine the key backlink figures. On this basis, you can view the website’s host, domain, IP, class C and ASN popularity. The ratio of homepage links to deep links and text links to image links, as well as the top five link texts, top five server locations, top five TLDs and subject matter of the linked pages, and the most frequent link targets top off the backlink details. The icing on the cake is the backlink authority score, which shows you how strong a link profile is in comparison to the link profiles of other websites (the higher, the better).

 

Network Domains:

If the box with the network domains appears, this is an indication that the Search Engine Reach displayed is based on several subdomains of the same host name. This overview provides users with information on the subdomains that were considered during the calculation of the Search Engine Reach. In some cases, several hundred subdomains are included in the calculation, which can sometimes take up to three minutes.