The beta version of SEO DIVER is now online, making it possible to analyse and research for your SEO campaign using a wide range of tools. Here follows a basic guide to the individual tools. Anyone who would like to try the tool out for themselves can register today from as little as $ 129 per month + tax
Let’s get down to business, in other words to our SEO tools, which are divided into three sub groups: Analysis, Research and Links.
The search engine reach in SEO DIVER analyses the performance of one or more domains within the organic search results of the main search engines over a period of time. It then calculates an aggregated value, gathered from a real user panel, that is made up of various SEO factors (including ranking positions, universal search features, personalised adjustments, local and regional differences). The resulting chart indicates the performance (a result of impressions & clicks) within the organic search results over a period of time. In total, up to five domains can be directly compared.
(in the case of a single domain/sub domain)
The main line chart displays the variation of the search reach over a period of time. The five highest peaks are highlighted using a dark blue data point so that users can easily identify reach peaks from say perhaps specific campaigns. These reach peaks are explained in more detail in an extra chart.
Clicking the symbol of an eye in the upper right-hand corner switches the chart view to the perception curve. The perception curve differs from the search reach in that no position data, universal search elements or criteria that are contingent on the ranking are taken into account during perception. The perception curve only reflects the perception of the entered domain in the search and is a pre-indicator of a possible search reach and the associated actual performance in a search engine.
Up to five search engine reach peaks are displayed here. These peaks are taken from the line chart where SEO DIVER identified peak performances in the search reach. By clicking the bars, the user can identify whether this traffic peak was the result of one or more keywords and, if so, which keywords. You also have the option to print the chart directly using the print symbol.
This keyword list displays the search terms that were identified by SEO DIVER as those search terms (keywords) that make up the search reach of the domain sorted top to bottom. The relevance column next to the keyword (horizontal bar) indicates search volume and also factors in universal search attributes. This enables you to identify keywords that are doing well but also keywords which should perhaps be better optimized (high volume but low in the list).
Clicking the ‘+’ symbol on the left beside each of the keywords displays the URL and the Title Tag that will be responsible for the ranking of the search term and of course gives you a quick way to find the specific page which may need tweaking.
| Aver. reach: | Average search reach from the historical data (displayed in the above chart as a straight line) |
| Page rank: | Current page rank of the homepage |
| Indexed pages: | Number of indexed pages (Google). |
| Traffic: | Represents the estimated number of visitors to the domain on a scale of 0 to 10. 10 indicates many visitors, 0 very few. |
| Server location: | Indicates the country where the server is located. |
| Web hoster: | Owner of the IP range |
| Server IP: | Current server IP address |
| Domain age: | Age of the specific sub domain |
| Categories: | Provides information on the thematic categories for which the website was classified and may also indicate content. |
| Sub domains: | Lists the most important sub domains of every domain that performed well in the organic search. |
If the box with the network domains appears, this is an indication that the search reach displayed is based on several sub domains of the same host name. This overview provides users with information on the sub domains that were considered during the calculation of the search reach. Sometimes, several hundred sub domains are included in the calculation, which can sometimes take up to three minutes.
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