Search Engine Reach in SEO DIVER analyses the performance of one or more (proprietary or competitor) domains within the organic search over the course of the last few months. This is an aggregated value based on a panel of real users that is calculated from various factors (including ranking positions, Universal Search modules, customised adjustments, and local and regional differences in the search results).
The resulting curve on the graph indicates how often the domain appeared in the user’s organic search results and provides information on the number of times that access is to be expected (percentage of organic users). In total, up to eight domains can be directly compared.
Experience the benefits of Search Engine Reach versus statistically calculated visibility index graphs for yourself and gain real insight into the traffic that your competitors’ domains are likely achieving.
Hint: You can download the results page including all the charts via the PDF icon.
The main chart displays the time progression of the Search Engine Reach over the last few months. The five highest peaks are highlighted using dark blue data points so that users can easily identify any effects on campaigns or other similar factors by glancing at the time axis. These SEO traffic peaks are explained in more detail in an extra chart (see below).
Clicking the eye icon in the upper right-hand corner switches the chart view to Search Engine Perception. You can find more details on the calculation of pure Search Engine Perception of sites in the search here.
Clicking the graph icon in the upper right-hand corner switches the chart view to the Static Visibility.
This keyword list displays the search terms that were identified by SEO DIVER and that are suitable for optimising and monitoring (in relation to the website’s existing rankings and the search volume of the keyword). Clicking the ‘+’ symbol on the left beside each of the keywords displays the URL and title tag that is best suited for search optimisation in Google. Keywords are sorted according to their relevance in relation to the website in question. The process of calculating the selection is fully automated and there is no guarantee that it is complete.
Explanation of terms:
new: Are keywords that we regularly monitor and that have the potential to enter the Google Index Top 50 (or Top 10) compared to the previous week.
Out: Are terms that have slipped out of the Google Top 50 compared to the previous week.
+n / -n: Reflects a given keyword’s change in positions compared to the previous week.
The domain details provide a quick overview of a domain’s key SEO figures. In addition to the average values for Search Engine Reach, Search Engine Perception and Static Visibility, you can also find homepage’s Google PageRank, the number of indexed pages and the average traffic that the website receives (on a scale from 1 to 10) here. The actual server location, the web host, the IP address and the domain’s age are also factors that are often of interest. In terms of social media data, we show the website’s mentions/links on Twitter and the homepage’s Facebook likes. A list of the subdomains relevant to this website rounds off the domain details.
The ‘Backlink Details’ provide some statistics that can indicate at a glance whether the backlink profile is healthy or perhaps a bit peaky. If these data are unavailable at some point, a look at the LinkCheck tool might be helpful (it can be found as a shortcut above the heading of the ‘Backlink Details’ box).
Follow backlinks were exclusively used to determine the key backlink figures. On this basis, you can view the website’s host, domain, IP, class C and ASN popularity. The ratio of homepage links to deep links and text links to image links, as well as the top five link texts, top five server locations, top five TLDs and subject matter of the linked pages, and the most frequent link targets top off the backlink details. The icing on the cake is the backlink authority score, which shows you how strong a link profile is in comparison to the link profiles of other websites (the higher, the better).
If the box with the network domains appears, this is an indication that the Search Engine Reach displayed is based on several subdomains of the same host name. This overview provides users with information on the subdomains that were considered during the calculation of the Search Engine Reach. In some cases, several hundred subdomains are included in the calculation, which can sometimes take up to three minutes.