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Static Visibility

Static Visibility

Definition ‘Static Visibility’

Static Visibility is a key figure that represents a domain’s ranking performance within the search engine’s results. It is based on a pre-defined list of keywords.

Unlike Search Engine Reach, Static Visibility is determined on a purely theoretical basis. To calculate this figure, all the top results from more than half a million pre-defined keywords are analysed every week. In addition to ranking positions, Static Visibility also takes seasonal fluctuation in the search volume and the diversity of Universal Search into account in the process.

 

What sort of database is behind this process?

To calculate this figure, all positions of a local search market for approximately 500,000 select keywords between ranks 1 and 50 are evaluated once a week per search market (Germany, Switzerland, Austria, etc).

These keywords were aggregated and normalised over the course of several years in order to generate a representative average (reference set). Additionally, up-to-date trend keywords (such as events in news, media, and other areas) are added to the keyword list every day.

 

For what purposes can this value be used?

Static Visibility is excellent for quickly evaluating changes in ranking/position for your own web projects and for analysing competitors’ SEO performance.

 

How is this value calculated?

The calculation of this key figure is based on a complex formula; to put it simply, it is calculated based on search engine ranking positions and the click rate to be expected based on these positions, as well as the monthly search volume for the keywords in the sample. The upper range of the scale for this figure is open-ended and is measured according to the most popular domain.

 

How are these values displayed?

The progression of the key figures is depicted in a line graph. It provides an easy-to-read overview of a domain’s historical development in the search engine’s organic index.

In total, the SEO performance of up to eight domains can be directly compared.

 

Can this figure be compared to figures from other providers?

In our estimation, Static Visibility in SEO DIVER is comparable to the figures generated by other well-known online SEO tool providers, thanks to the data collection methods it employs. But don’t take our word for it; try it out for yourself.

 

 

Example data

  • “www.myspace.com” analyses the Static Visibility of the subdomain www.myspace.com
  • “myspace.com” analyses the Static Visibility of all subdomains under *.myspace.com
  • “mlb.com, nfl.com” Placing a comma between the domains generates a curve that displays the combined Static Visibility for all subdomains of *.mlb.com and *.nfl.com. This graph could then be compared with ‘fifa.com, ihf.info’.

Results output (in the case of a direct subdomain result)

Static Visibility Chart:

Search Engine Reach Chart

The main chart displays the time progression of Static Visibility over the last few months.

 

Clicking the eye icon perception in the upper right-hand corner switches the chart view to Search Engine Perception.

 

Clicking the SEO DIVER icon suchreichweite in the upper right-hand corner switches the chart view to Search Engine Reach.

 

Top SEO Keywords:

Top SEO KeywordsThis keyword list displays the search terms that were identified by SEO DIVER and that are suitable for optimising and monitoring (in relation to the website’s existing rankings and the search volume of the keyword). Clicking the ‘+’ symbol on the left beside each of the keywords displays the URL and title tag that is best suited for search optimisation. Keywords are sorted according to their relevance in relation to the website in question. The process of calculating the selection is fully automated and there is no guarantee that it is complete.

 

Top Shakers:

Top ShakersThe ‘top shakers’ are the top 20 keywords that have shown a significant change in the top 50. The changes are always evaluated based on the previous week.

Explanation of terms:

 

new: Are keywords that we regularly monitor and that have the potential to enter the Index Top 50 (or Top 10) compared to the previous week.

Out: Are terms that have slipped out of the Top 50 compared to the previous week.

+n / -n: Reflects a given keyword’s change in positions compared to the previous week.

 

 

Domain Details:

Domain DetailsThe domain details provide a quick overview of a domain’s key SEO figures. In addition to the average values for Search Engine Reach, Search Engine Perception and Static Visibility, you can also find homepage’s PageRank, the number of indexed pages and the average traffic that the website receives (on a scale from 1 to 10) here. The actual server location, the web host, the IP address and the domain’s age are also factors that are often of interest. In terms of social media data, we show the website’s mentions/links on Twitter and the homepage’s Facebook likes. A list of the subdomains relevant to this website rounds off the domain details.

 

Backlink Details:

Backlink DetailsThe ‘Backlink Details’ provide some statistics that can indicate at a glance whether the backlink profile is healthy or perhaps a bit peaky. If these data are unavailable at some point, a look at the LinkCheck tool might be helpful (it can be found as a shortcut above the heading of the ‘Backlink Details’ box).
Follow backlinks were exclusively used to determine the key backlink figures. On this basis, you can view the website’s host, domain, IP, class C and ASN popularity. The ratio of homepage links to deep links and text links to image links, as well as the top five link texts, top five server locations, top five TLDs and subject matter of the linked pages, and the most frequent link targets top off the backlink details. The icing on the cake is the backlink authority score, which shows you how strong a link profile is in comparison to the link profiles of other websites (the higher, the better).

 

Network Domains:

If the box with the network domains appears, this is an indication that the Search Engine Reach displayed is based on several subdomains of the same host name. This overview provides users with information on the subdomains that were considered during the calculation of the Search Engine Reach. In some cases, several hundred subdomains are included in the calculation, which can sometimes take up to three minutes.